Departures x Hilton: Up Close and Personal

Creative Concepting, Deck Writing, Pitching and Communicating with Clients, Editorial Writing, Copywriting

To drive awareness of Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts, we shined a light on the remarkable experiences that Hilton’s luxury brands serve up beyond luxe amenities. Each brand puts its unique spin on their offerings, from thrilling excursions to workshops with local artisans and cuisine with native ingredients, all to immerse their guests in their respective locale. We highlighted one emblematic property per brand, working with a local photographer to capture custom photography, then featured two secondary properties to show the diversity of each brand’s portfolio. I crafted all copy, then collaborated with Morgan McMullen and Lisa Lok on the final deliverables: a seven-page spread in Departures’ holiday 2023 print edition, a corresponding digital article on Departures website, and traffic-driving placements throughout Departures’ ecosystem.

We translated the multi-page print experience into an engaging digital article on Departures’ website, linking out to the brands as well as the individual properties.

A variety of placements across Departures’ website, newsletter, and social media drove additional traffic to the digital article.